RISE 2026

RISE 2026 — Reshaping Hospitality by Empowering Women is Thailand's dedicated platform for advancing women across hotels, hospitality, and tourism — a single, focused three-hour gathering on Thursday, 3 September 2026, from 2:00 to 5:00 pm in Phuket. RISE exists for the women already leading the industry and the women just beginning to find their place in it: the hotel owner who built from nothing, the young entrepreneur still finding her footing, the next-generation leader stepping into a family legacy, the student wondering if there's room for them at the table. Structured across four themes — Vision & Voice, Systems & Sectors, Emerging Leaders, and Craft, Communication & Self — the program moves from personal leadership stories and the realities of gender-responsive business, to youth perspectives and the honest work of building a brand, a business, or a career on your own terms. Speakers are drawn from across Thailand's hotel and tourism sector — owners, global brand leaders, entrepreneurs, designers, and rising young voices — closing with a structured reflection on what attendees will carry forward and commit to differently. Organized by C9 Hotelworks, Mrs B Group, and Delivering Asia, RISE is a not-for-profit event open to everyone in hospitality, tourism, and the businesses that surround them — whether you've been in the industry for decades or are only just starting to imagine your own place in it. Organized by: C9 Hotelworks with Mrs B Group, and Delivering Asia Supported by: SAii Laguna Phuket, Phuket Hotels Association (PHA), Women's Empowerment Principles, Thai Hotels Association (THA) Southern Chapter, Travel Daily Media, Robb Report Thailand, AYANA Phuket, Phoenix Events, Careys Events, FazWaz Event Schedule and Program Date: Thursday, 3rd September 2026 Venue: SAii Laguna Phuket Registration: 1:00 pm onwards Event: 2:00 - 5:00 pm Dress Code: Casual and relaxed Registration: Advance registration is required and QR code from Eventbrite is required for entry. Tickets are pre-paid at THB 1,000. Payment instructions will be sent once you register. Beyond the Career: Investing Back in Hospitality Wichupan Phukaoluan Srisanya, President, Thai Hotels Association (THA) Southern Chapter Building From Within: The Reality Behind the Title Lily Udomkunnatum, Managing Director, Burasari Hotel Group Values as Strategy: Embedding Hospitality Philosophy Into Culture, Teams, and Guest Experience Sabina Ahuja, Director of Guest Experience, Trisara Phuket Gender-Responsive Business: Beyond the Buzzword Sara D Anzeo, Sustainable Finance International Consultant, UN Women (Asia Pacific) Policies Are Easy. Culture is the Hard Part Kate Gerits, Director – Operations Thailand, IHG Hotels and Resorts Pitinut Robbins, Senior Director Thailand, Marriott International Jayne MacDougall (Moderator), Executive Director, Phuket Hotels Association Nobody Handed Us the Playbook, So We Wrote One Panisa “Toey” Koaysomboon, Business Development Director Limelight Phuket Cream Sunthornpalin, Managing Director, FazWaz Phuket Abhawatcharee (Aime) Trai-Ukos (Moderator), Brand Activation Manager, Delivering Asia The Strength Within Viona Zhang, Deputy Managing Director, C9 Hotelworks Building a Community From the Ground Up Boran Chen, Branding & Marketing Director, AYANA Group The House Was Designed. So Was the Outcome. Mary Pakamard, Managing Director & Principal Designer, M2 Plus Inclusion Is Not a Program. It's a Strategy. Thaladchanan Chainares (Pear), Head of Inclusive Employment, STEPS Navigating the Bridge: Cultural Nuance in Modern Leadership Nok Tamphanuwat Leung, CEO, KB Andaman Pier Lay Sodarat (moderator), General Counsel and Strategic Operations Director, FazWaz Craft, Communication & Self: Staying Human in the Age of AI Samantha Proyrungtong, Founder, Extrovert F&B Brand Consulting, Bangkok Foodies, VIVIN Walking the Talk: Recognizing Women's Empowerment Principles Sara D Anzeo, Sustainable Finance International Consultant, UN Women (Asia Pacific) Event Co-Hosts Sumi Soorian, Founder, Mrs B Group Shunnosuke (Sean) Kaneshige, Co-Founder, Nook! Organizer: C9 Hotelworks Hospitality Consulting Group Organizer profile: https://www.eventbrite.com/o/c9-hotelworks-hospitality-consulting-group-41262297283 10,309 total attendees across organizer events on Eventbrite Discovered via Thailand, Thailand.